Key Account development and management is about relationship building, in order to achieve
·         Long term relationships with a customer
·         Repeat business
·         Referrals
It requires a pro-active tailored structured approach – treat each customer individually during the sales process and operationally when they are a customer, as ‘people buy people and customised solutions to individual problems’.  All customers are special.  I firmly believe that ‘Luck’ in sales is where preparation meets opportunity.  It needs to be a joined up message between Sales & Marketing and Operations.

Quality Matters.  Quality Succeeds.  Quality Sells.

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