By Heather Lishman|2014-06-03T09:02:23+00:00March 1st, 2014|
The King’s Speech didn’t just win in the film stakes – tourism will benefit too. Tour operators have mainly been slow to react, but more inbound operators are expected to put extra “Royal Tourism product” into their programmes for next year, and not only due to Will and Kate’s Wedding. Colin Firth’s triumph will […]
By Heather Lishman|2014-06-03T09:02:28+00:00March 1st, 2014|
There has been much speculation in the press about whether the DCMS should continue to promote the star rating system, or if it should be replaced with consumer led feedback from sites such as TripAdvisor.
Having been in the industry for 20+ years in a sales and quality capacity, I know that star ratings have […]
By Heather Lishman|2014-06-03T09:02:32+00:00March 1st, 2014|
Key Account development and management is about relationship building, in order to achieve
· Long term relationships with a customer
· Repeat business
· Referrals
It requires a pro-active tailored structured approach – treat each customer individually during the sales process and operationally when they are a customer, as ‘people buy people and customised solutions to individual problems’. All customers are special. I […]
